What factors make months like April and May such standouts? Some of it is due to the timing of promotions by our partner websites like AfterDowningStreet.org, who will sometimes include a link to our page in emails to their registrants. But I think the biggest push is breaking news and the W-related anxiety it stirs up. Recently, events like the inquiry into Alberto Gonzalez's attorney tampering and the showdown over Iraq war funding seem to have driven people to sites like ADS.org. And the more frustrated these folks are, the more likely they are to click-through on ads to our t-shirts.
