...First, I changed Wavelength's Internet subscription from a $30-a month merchant plan to a $12 a month plan that drops the merchant-related frills but still includes the website and the associated storage space. I then incorporated a shopping cart from PayPal, which accepts not only PayPal but credit cards, as well. The new cart allowed me to end Wavelength's subscription to a credit card processing service, which saves another $20 a month.
Previously, Wavelength yielded a total of 4% of each sale to the web host and to the credit card processing company. Now, PayPal will take about a 4.5% slice of site revenues.
Nonetheless, that minor uptick in variable costs doesn't faze me because the total overhead for the website - with plenty of bandwith and the ability to accept credit cards - is now just the hosting fee of $12 a month. Not an unreasonable price for a global storefront, IMHO.